"One in each arm. No spare hand for anything else. Huggu is what I wished for during those 5pm hours."
— Founder · Melbourne
about huggu
Made for the hours nobody else sees.
The 5pm hour. The post-bath fuss. The moments where your arm has run out and there's still patting left to do. We make soft, remote-controlled plushies that pat your baby in your rhythm — so you can stay close even when your hands need a break.
🌿 Designed in Australia
👶🏻 0–36 months
💌 30-day trial
Made with care
200+
AU mums in our community 🌿
4.9 ★
average early-trial rating
30 days
to fall in love — or full refund
100%
designed in Australia 🌿
the reason huggu exists
I had twins.
Can you imagine trying to soothe two crying babies at once? One in each arm, no spare hand for anything else. The pram, the bottle, the phone, the dummy on the floor — all of it just out of reach. Just one more hand, that's all I needed.
So I built it. The soft hand that pats in the rhythm you do. The third hand you wish someone could lend you at 5pm.
For me back then. For you now.
the huggu promise
Awake-time only. Always supervised.
Huggu is for the in-between moments — the witching hour, the car-seat transition, the floor play with visitors. Never a sleep aid. Never unattended. Never replacing you.
Always follow Red Nose safe sleep guidelines · rednose.org.au
the moments huggu is for
Not naps. Not bedtime. The hours in between.
Huggu was built for the awake hours that don't make the highlight reel — the in-between moments that quietly need a soft hand.
The witching hour
5pm. The hour you've been holding your breath for. Huggu pats in the same rhythm you would — for the soft landing your shoulder needs.
Tummy time + play
A soothing presence on the play mat. A friend who's always patting, always there — so you can take a deep breath, or finally drink that tea.
The pram + car-seat
For the transitions that used to mean tears. A gentle pat in the moments you can't reach back and rest your hand on a tummy.
designed in australia 🌿
For Aussie parents like us.
AUD pricing. Free AU shipping. Local AU support, no offshore call centres. We're a small team in Melbourne, putting Huggu into Aussie homes from 8 August 2026.