I had twins.
Can you imagine trying to soothe two crying babies at once? One in each arm, no spare hand for anything else. Huggu is what I wished for during those 5pm witching hours. So I built it for you.
— Founder · Melbourne, AU 🌿
🌿 Designed in Australia
👶🏻 0–36 months
💌 30-day trial
When your arm runs out,
Huggu takes over.
A soft, remote-controlled plush that pats your baby in your rhythm.
A gentle pat. The rhythm you've been holding for the last 45 minutes — held a little longer than your shoulder can manage.
From $119.99
No app · No data 💚
200+
Australian mums in our community 🌿
4.9 ★
average early-trial rating
30 days
to fall in love — or full refund
100%
designed in Australia 🌿
for the 5pm fussies
45 minutes of patting?
45 minutes of patting?
We've been there.
Huggu holds the rhythm so your hands can rest. You stay in the room. The settle stays in the moment. Your shoulder gets a break.
🤲
"I've been holding and patting for over 30 minutes."
You're doing everything right — but your body has limits. The moment you stop, they stir.
Huggu holds the rhythm so you can keep holding your baby.
😩
"Nothing's working and I'm out of ideas."
Fed, changed, rocked, paced. You've tried everything and need something that works.
Three patting rhythms — shift the moment without starting over.
☕️
"Can I drink my tea before it's cold?"
Two minutes. The text you've been meaning to send. A sip while it's still warm.
Huggu doesn't take you out of the room. It just gives your hands a break.
the pat
See how it works
Your instinct, gently held.
The middle finger of Huggu's soft mitt-paw flexes in a slow, rhythmic tap on your baby's tummy — the same instinctive motion your hand makes, just held a little longer than your shoulder can manage.
01
Slow
Wind-down moments.
02
Steady
Natural pat rhythm.
03
Lively
For ramping fussies.
the family
Meet the family.
Meet the family.
One calm rhythm.
Every Huggu plays the same gentle pat in your rhythm. They just look — and feel — a little different. Pick the one your nursery's missing.
Available to pre-orderBenny the Banana
Gentle pat · 3 rhythms · physical remote
$119.99
Available to pre-orderBetty the Banana
Gentle pat · 3 rhythms · physical remote
$119.99
Available to pre-orderAvo the Avocado
Gentle pat · 3 rhythms · physical remote
$119.99
Available to pre-orderMomo the Mango
Gentle pat · 3 rhythms · physical remote
$119.99
Available to pre-orderCoco the Carrot
Gentle pat · 3 rhythms · physical remote
$119.99
Available to pre-orderHowie the Hotdog
Gentle pat · 3 rhythms · physical remote
$119.99
Available to pre-orderMimi the Mushroom
Gentle pat · 3 rhythms · physical remote
$119.99
the baby shower gift
The baby shower gift parents actually use 💝
Baby clothes get outgrown in weeks. Huggu earns a spot in the evening wind-down for months. The kind of gift the new parents text you about at 8pm to say it actually worked.
Shop gifts
who we are
Together with Huggu while awake. Sleep safely without it.
Huggu is for the in-between moments — the witching hour, the car-seat transition, the floor play with visitors. Never a sleep aid. Never unattended. Never replacing you.
Always follow Red Nose safe sleep guidelines · rednose.org.au
parents say
"I actually cried when
"I actually cried when
it worked the first time."
★★★★★
"I was patting our son for 45 minutes every evening. By night four with Huggu, he settled in under ten."
M
Mia D.
Mum of a 3-month-old · Brisbane
★★★★★
"We'd tried everything. Huggu didn't replace us — it just made the hardest part of the evening a little softer."
E
Emma T.
Mum of 4-month-old twins · Sydney
★★★★★
"Bought it as a baby shower gift. She rang me after the first week to say it was the only gift she's actually used."
J
Jess H.
Expecting mum · Sydney
Huggu in the wild
Tag @hugguplush to be featured.
Real parents, real wind-downs. Follow along for character drops, restock alerts, and the occasional 2am pep-talk.
Follow @hugguplush
Posting weekly — character drops, behind-the-scenes, the occasional silly thing.
Free guide + $20 off your first Huggu
The Witching Hour Survival Guide.
7 settling tricks every Australian mum should know — sent straight to your inbox. Plus a $20-off code for your first Huggu when we ship 8 August 2026. 💌
Spots filling fast — first 200 only · $20 off ends when we hit the cap.
We're 80% there to our first 200 — thank you 🤍
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Pre-order your Huggu today.
Free AU shipping on every order. Ships 8 August 2026. Cancel any time before dispatch for a full refund.
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